Terms of Service

1. Acceptance of Terms

By creating an account or using WAFlows, you confirm that you have read, understood, and agree to these Terms and our Privacy Policy. If you do not agree, you must not use the service. These Terms form a binding legal agreement between you and UserEx Consulting Private Limited (CIN: U72900GJ2022PTC136162), registered under the Companies Act, 2013.

2. Description of WAFlows

WAFlows is a Software-as-a-Service (SaaS) platform for WhatsApp Business messaging built on Meta's official WhatsApp Cloud API. It enables businesses to send bulk WhatsApp messages, manage customer conversations in a shared inbox, build automated chatbot flows, run marketing campaigns, and access analytics — all through a single web dashboard.

3. User Eligibility

To use WAFlows, you must:

• ›Be at least 18 years of age
• ›Be a registered business entity or sole proprietor acting for business purposes
• ›Have the legal capacity to enter into a binding contract
• ›Not be barred from using services under applicable Indian law or the laws of your jurisdiction

By using WAFlows, you represent and warrant that you meet all eligibility requirements.

4. Account Responsibilities

• ›You are responsible for maintaining the confidentiality of your account credentials
• ›You are responsible for all activity that occurs under your account
• ›You must notify us immediately at support@userex.in of any unauthorised access or security breach
• ›You may not share account credentials with third parties or create accounts on behalf of others without authorisation
• ›You must provide accurate, current, and complete information during registration

5. WhatsApp Compliance

Because WAFlows operates on Meta's official WhatsApp Cloud API, you must at all times comply with:

• ›Meta's WhatsApp Business Policy
• ›Meta's Commerce Policy
• ›Meta's Messaging Policy
• ›All applicable Indian laws governing commercial communications

You are solely responsible for the content of messages you send through WAFlows. We do not review message content before delivery. Violations of Meta's policies may result in suspension of your WhatsApp Business Account by Meta, for which we bear no liability.

6. Prohibited Uses

You must not use WAFlows to:

• ›Send spam, unsolicited bulk messages, or messages to users who have not opted in
• ›Distribute phishing content, malware, or fraudulent communications
• ›Send illegal, harassing, defamatory, obscene, or abusive content
• ›Impersonate any person, business, or entity
• ›Violate any Meta WhatsApp policy or guideline
• ›Engage in any activity that violates applicable Indian law or international law
• ›Attempt to reverse-engineer, decompile, or extract the source code of WAFlows
• ›Resell or sublicense access to WAFlows without prior written consent

Violation of prohibited use policies may result in immediate account termination without refund.

7. Subscription Plans

WAFlows offers the following subscription plans:

Plan features are subject to change with 30 days notice.

8. Payment Terms

• ›Subscriptions are billed monthly via Razorpay, a PCI DSS compliant payment gateway
• ›All prices are in Indian Rupees (INR) and inclusive of applicable GST
• ›Subscriptions auto-renew at the end of each billing period unless cancelled
• ›We reserve the right to change pricing with 30 days advance notice to your registered email
• ›Failed payments may result in temporary suspension of your account
• ›Invoice and billing records are available in your account dashboard

9. Service Availability

We target 99% uptime for the WAFlows platform. Planned maintenance will be communicated with advance notice via email or in-app notification. We are not liable for downtime caused by third-party infrastructure providers (Meta, Vercel, AWS, Ably, Upstash) or by circumstances beyond our reasonable control (force majeure). Message delivery is also dependent on Meta's WhatsApp Cloud API availability.

10. Intellectual Property

The WAFlows platform, including its software, design, trademarks, logos, and all intellectual property, is owned by UserEx Consulting Private Limited. Nothing in these Terms grants you ownership of any WAFlows intellectual property. You are granted a limited, non-exclusive, non-transferable licence to use WAFlows solely as permitted by these Terms.

11. User Content

You retain full ownership of all data you upload, import, or generate through WAFlows, including contact lists, message templates, campaign content, and conversation histories ("User Content"). By using WAFlows, you grant us a limited licence to store and process your User Content solely to provide the service. We do not claim any ownership rights over your User Content.

12. Limitation of Liability

To the maximum extent permitted by applicable law, UserEx Consulting Private Limited shall not be liable for any indirect, incidental, special, consequential, or punitive damages, including but not limited to loss of profits, data, business opportunities, or goodwill.

Our total aggregate liability to you for any claims arising from or related to your use of WAFlows shall not exceed the total subscription fees paid by you in the three (3) months immediately preceding the event giving rise to the claim.

13. Indemnification

You agree to indemnify, defend, and hold harmless UserEx Consulting Private Limited, its directors, officers, employees, and agents from and against any claims, damages, losses, liabilities, costs, and expenses (including reasonable legal fees) arising out of or related to: (a) your use of WAFlows; (b) your violation of these Terms; (c) content you send through the platform; or (d) your violation of any third-party rights or applicable law.

14. Termination

• ›By You: You may cancel your subscription at any time from your billing settings. Access continues until the end of the current billing period.
• ›By Us: We may suspend or terminate your account immediately for violation of these Terms, prohibited use policies, or Meta's WhatsApp policies — without refund.
• ›Effect of Termination: Upon termination, your access to the platform is revoked. Your data will be handled per our data retention policy in the Privacy Policy.

15. Changes to Terms

We reserve the right to modify these Terms at any time. We will provide at least 30 days advance notice of material changes via email to your registered address. Continued use of WAFlows after the effective date of changes constitutes your acceptance of the updated Terms. If you do not agree to the changes, you must stop using the service before the effective date.

16. Governing Law & Dispute Resolution

These Terms are governed by the laws of the State of Gujarat, India, without regard to conflict of law principles. Any disputes arising from or relating to these Terms or your use of WAFlows shall be subject to the exclusive jurisdiction of the courts of Ahmedabad, Gujarat, India. We encourage you to first contact us at support@userex.in to resolve disputes amicably before pursuing legal remedies.

17. Contact